Sunday 22 February 2009

The internet and transaction costs

Technology like the internet and before it the telephone reduces transaction costs, but Seth Gitter decides walking to buy concert tickets are a lower transaction cost (plus the greatest treadmill pop video ever too)

However the internet has also left us prone to short attention spans. Attention is thus the scarce commodity in the internet age..."So being able to capture someone’s attention at the right time is a very valuable asset".

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