Internet and transaction costs

The internet and before it the telephone reduces transaction costs as finding the cheapest prices takes less time. Seth Gitter decided on an old fashioned way to save money, by walking to buy pop concert tickets instead of paying a commission to Ticketmaster over the phone. (See above the group in the greatest treadmill pop video ever too)

However the internet has also left us prone to short attention spans. Attention is thus the scarce commodity in the internet age..."So being able to capture someone’s attention at the right time is a very valuable asset".