Japan's Ministry of Industry, Trade and Economy has launched a carbon label for "daily items and food". According to MITE, they received 500 applications from companies to trial the label in 2009. I question how consumers will respond to the label - will they understand what it means? I don't!
Will it transpire that consumers simply feel assured to see the label without understanding what information it is conveying?
Whatever it does mean, it won't make much difference to reducing carbon emissions if you are driving (rather than biking or walking) to the supermarket to pick up a kilo of carbon labelled goods...
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