Monday 22 December 2008

Organic fraud


With organic premia riding high the last few years, the temptation to make false claims about how green a product must be pretty strong.

This picutre is from a UK music festival I went to in 2007. I have my doubts that the vendors of this pizza really had organically certified ingredients (flour, tomatoes, olives, anchoives, pepperoni etc.) Just seems far fetched...I am not always convinced by street markets selling organic unless they are the producers themselves...even then it must be tempting to pick up a tray of produce from a wholesaler on the way to the market and mix it in with the good stuff.

Having said that very little fraud has ever come to light, suggesting that little relatively little takes place out of the US$50 billion market.

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